Schedule- Full Time Position Summary The Equipment Sales Associate develops customer relationships and sells new and used forestry, construction, truck, trailer, and related equipment. The associate manages the full sales process, from prospecting and needs assessment through equipment presentation, pricing coordination, delivery, and follow-up. Success requires credible product knowledge, consistent field activity, accurate records, and a strong commitment to customer service. Essential Duties and Responsibilities
Develop new business through outbound calls, customer visits, referrals, industry relationships, events, and follow-up on sales inquiries.
Maintain relationships with existing customers and identify replacement, expansion, attachment, parts, and service opportunities.
Learn each customer’s application, operating conditions, production needs, budget, and timeline before recommending equipment.
Present and demonstrate equipment features, specifications, condition, operating benefits, and limitations accurately.
Prepare quotes and proposals; coordinate approved pricing, trade evaluations, financing information, transportation, and delivery arrangements.
Maintain current knowledge of dealership inventory, incoming units, product lines, competitive equipment, market values, and available programs.
Enter customer contacts, opportunities, quotes, follow-up dates, and sales status in the company’s designated system.
Coordinate with parts, service, accounting, and management to provide a reliable customer experience before and after the sale.
Inspect inventory and assist with photographs, descriptions, listings, customer demonstrations, and equipment-delivery preparation as needed.
Represent the company professionally at customer locations, trade events, and industry functions.
Required Qualifications
At least two years of business-to-business sales, equipment sales, vehicle sales, territory sales, or closely related customer-facing experience.
Demonstrated ability to prospect, follow up consistently, negotiate appropriately, and move opportunities through a defined sales process.
Strong verbal, written, computer, and organizational skills, including the ability to prepare accurate quotes and maintain customer records.
Ability to learn technical product information and explain it in practical terms based on the customer’s operation.
Valid driver license and a clean driving record that meets company insurance requirements.
Ability and willingness to travel to customer locations and work occasional extended hours when business needs require.
High school diploma or equivalent.
Preferred Qualifications
Sales or operational experience in forestry, logging, construction, heavy equipment, agriculture, trucking, trailers, diesel engines, or a related industry.
Established customer relationships in the assigned territory.
Experience using a customer relationship management system and online equipment-listing platforms.
Measures of Success
Qualified opportunities and consistent sales activity within the assigned territory.
Gross profit, sales revenue, commission performance, and inventory movement against agreed targets.
Accurate pipeline records, timely follow-up, customer retention, and strong coordination with internal departments.
Physical Requirements and Work Environment
Ability to drive for extended periods, enter and exit vehicles or equipment safely, walk uneven outdoor surfaces, and occasionally climb steps or access platforms for demonstrations.
Ability to occasionally lift and carry product literature, small parts, or demonstration materials weighing up to 30 pounds.
Work is performed in an office, dealership, vehicle, outdoor equipment yard, customer facility, and field environment. Weather, noise, dust, mud, and moving equipment may be present.
Required personal protective equipment must be worn at customer and dealership locations.
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